Image Credit: newbalance.com
An icon in the world of running shoes, the New Balance brand is known for boldly moving forward, a philosophy that drives both its product innovations and its efforts towards sustainability. In 2015, Ariaprene was thrilled to support New Balance on both fronts, as the company launched its first and critically acclaimed ventures into soccer, the Visaro and the Furon.
The Visaro and Furon build on New Balance’s tested knowledge of lightweight athletic footwear as well as insights from professionals like Aaron Ramsey and Vincent Kompany. For the Visaro Pro FG, New Balance chose Ariaprene to create a breathable mesh upper with a range of striking colorways. The upper conforms tightly and comfortably to the foot, giving players intuitive, razor-sharp midfield control.
Click to watch product breakdown on YouTube
Ariaprene’s earth-friendly features are also helping New Balance achieve its core sustainability goals. The brand employs an in-house chemistry team to restrict toxic substances and maintain a list of environmentally preferred materials like Ariaprene for use in design and production. To affirm their commitment to a cleaner world, New Balance and others have joined the ZDHC group, working to reduce their discharge of hazardous chemicals to zero by 2020.
The Visaro Pro FG and related products are available now at the New Balance website.
