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Kylie Jenner Sports the PUMA Fierce Core

Hot on the heels of Rihanna’s Fenty trainers, the PUMA Fierce Core has a silhouette like its predecessor, backed by the star power of Kylie Jenner. The upper on both the Fierce Core and the Fenty is made with Ariaprene, an eco-friendly synthetic that fits with the shoes’ futuristic style. With its flexible shape retention, …

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Rihanna Unleashes the PUMA Fenty Trainer

Footwear / By Tiong Liong Corp.

A powerhouse in both music and fashion, singer Rihanna is also one of PUMA’s most well known creative directors. Her latest offering, the Fenty Trainer, is a boldly futuristic sneaker, breaking down barriers between athletics and style with an innovative Ariaprene upper. Ariaprene gives the Fenty Trainer its lightweight breathability and flexible shape retention for …

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