{"id":8052,"date":"2019-08-19T19:24:47","date_gmt":"2019-08-19T19:24:47","guid":{"rendered":"https:\/\/ariaprene.com\/uncategorized\/the-future-of-sustainable-footwear\/"},"modified":"2023-01-31T15:26:22","modified_gmt":"2023-01-31T07:26:22","slug":"the-future-of-sustainable-footwear","status":"publish","type":"post","link":"https:\/\/ariaprene.com\/ja\/uncategorized\/the-future-of-sustainable-footwear\/","title":{"rendered":"The Future of Sustainable Footwear"},"content":{"rendered":"

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It seems that everywhere we look there\u2019s news reminding us of climate change and the increasing threats to our planet. Is it any wonder that in order to reduce our carbon footprint we need to look down at what\u2019s on our feet?<\/p>\n

Reports say that the footwear and apparel industry accounts for about 8% of global climate impac<\/a>t \u2013 that\u2019s more than air travel. 10.5 million tons of textiles were sent to landfills<\/a>. And Americans throw away 85% of their clothing each year<\/a>.<\/p>\n

While sustainability is growing in importance to consumers, brands must still achieve the high quality standards they are known for. When sustainability is thrown into the material mix, can brands still satisfy all the demands being made in the marketplace?<\/p>\n

Know more about <\/span>why you have to choose eco friendly fabric<\/span><\/a><\/p>\n

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Sustainability that doesn\u2019t sacrifice quality<\/h2>\n

It can often be a challenge for brands to employ such responsible standards of production, especially without compromising other aspects of the product. \u201cI think typically if somebody starts talking about sustainable or recyclable materials, there\u2019s something that you\u2019re giving up in order to use that material,\u201d says Erik Hernandez, a 13 year veteran of the footwear industry who has worked for big names like Vans<\/a> and Adidas<\/a>. Most recently he joined his wife at her footwear design agency, Studio Noyes in Portland, OR.<\/p>\n

For every brand, there are many factors to consider in addition to sustainability. According to outdoor footwear company KEEN<\/a>, every product made must meet a trifecta of criteria: safety (for both humans and the environment), effectiveness, and affordability to the consumer. KEEN administers strict production policies to meet their standards for safety, including the exclusion of harmful chemicals and using environmentally preferred-leather.<\/p>\n

\u201cWe have requirements that [new materials] have to meet if they\u2019re going to go in our library,\u201d says Chris Enlow, Corporate Responsibility Director at KEEN. \u201cWe go through some very vigorous chemical and physical testing. The chemical test is around the idea of eliminating toxicity and bringing in green chemistry.\u201d For KEEN, even the most sustainable materials must still meet their other requirements.<\/p>\n

\u201cAt the end of the day we have to get to a price that makes sense,\u201d says Chris. \u201cFor us to get to safe, effective, and affordable, we\u2019ve realized that sometimes when we start a new product or add something new, it\u2019s more expensive. But if we make an investment, we want it to transcend all of our products.\u201d<\/p>\n

\"\"<\/p>\n

One approach is repurposing a tried-and-true product, ensuring quality is never compromised and that the investment is worth it. Terra is ARIAPRENE\u00ae\u2019s new materials line that\u2019s a zero-waste approach to sustainability. The product of our own unused foam trimmings, Terra is made in-house from ARIAPRENE\u00ae\u2019s own recycled materials. This ensures the same quality that\u2019s always expected of every AP material line, from durability and support to comfort and breathability.<\/p>\n

Answering the demand for sustainable brands<\/h2>\n

In all of Erik\u2019s experience, he\u2019s seen many trends come and go, but one he\u2019s noticed footwear brands adopting in recent years has been around sustainability. \u201cSustainability is definitely a topic that comes up on nearly every brief from brands now, and it\u2019s good to see,\u201d says Erik. \u201cConsumers are becoming more aware of the need for this, and so brands have to take it upon themselves to answer the question that everybody\u2019s asking, \u2018What are you doing to take part in the movement?\u2019\u201d<\/p>\n

Chris has also noticed a trend towards brands paying attention to sustainability, particularly at a trade show he recently attended in Germany. \u201cThere\u2019s a big shift in focus on the materials and what they\u2019re doing through the lens of their product and sustainability.\u201d<\/p>\n

This shift may be in response to what brands have noticed about consumer demand. Studies are showing that consumers tend to prefer sustainable brands. According to Nielson\u2019s consumer report<\/a>, 66% of consumers say that they would even pay more for a brand that\u2019s sustainable. That number is even greater for millenials \u2013 73% are willing to spend more on eco-friendly items.<\/p>\n

\"\"<\/p>\n

Many brands are working to integrate more sustainable practices into their processes, including KEEN. \u201cWe\u2019re focused on integrating in more recycled content in our textile uppers,\u201d says Chris. \u201cWe\u2019re phasing that in specifically across all of our products that have webbing or certain uppers that we can weave from recycled plastic PET bottles.\u201d<\/p>\n

At ARIAPRENE\u00ae, we\u2019re committed to implementing new practices in an effort to help the environment. Our extra trimmings that would have produced waste have now become the next generation of ARIAPRENE\u00ae: Terra. \u201cARIAPRENE\u00ae\u2019s new line is a great step in the right direction,\u201d says Erik. \u201cIt\u2019s something that is very acknowledging and hopefully something ongoing that continues with not just ARIAPRENE\u00ae, but any brand that makes materials that are synthetic but in reality can be just as sustainable and renewable as any other material.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It seems that everywhere we look there\u2019s news reminding us of climate change and the increasing threats to our planet. Is it any wonder that in order to reduce our carbon footprint we need to look down at what\u2019s on our feet? While sustainability is growing in importance to consumers, brands must still achieve the high quality standards they are known for. When sustainability is thrown into the material mix, can brands still satisfy all the demands being made in the marketplace?<\/p>\n","protected":false},"author":8,"featured_media":8054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[293],"tags":[],"class_list":["post-8052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nThe Future of Sustainable Footwear<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ariaprene.com\/ja\/uncategorized\/the-future-of-sustainable-footwear\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Sustainable Footwear\" \/>\n<meta property=\"og:description\" content=\"It seems that everywhere we look there\u2019s news reminding us of climate change and the increasing threats to our planet. 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